Privacy Policy

Privacy & Cookie Policy – Premier Cars Peterborough

1. Important Notice
At Premier Cars Peterborough, we take your privacy seriously. This Privacy Policy outlines how we collect, use, and protect your personal data. We act as the “data controller” for the purposes of UK data protection law.

2. Personal Data We May Collect and Why
We may collect and use the following data:

  • Contact Details – Name, phone number (e.g. 01733 808080), email for booking and support purposes.

  • Booking Information – Pickup/drop-off locations, journey details, and preferences.

  • Website Interaction Data – Pages visited, time on site, and device/browser details.

  • Correspondence – Any personal info you provide in contact forms, calls, or emails.

3. Cookies

a. What Are Cookies?
Cookies are small data files stored on your browser to help improve your experience on our website.

b. What Cookies Do We Use?

  • Essential Cookies – Needed for booking functions and navigation.

  • Analytics Cookies – Help us understand site usage via tools like Google Analytics.

  • Preference Cookies – Save your settings for faster browsing.

  • Marketing Cookies – Show relevant ads and promotions, including via social media platforms.

c. Managing Cookies
You can block cookies in your browser settings. However, some site features may not work properly if cookies are disabled.

4. How We Use Your Personal Data
We use your data to:

  • Manage taxi bookings and airport transfers

  • Respond to enquiries

  • Send booking confirmations and service updates

  • Improve our website and service delivery

  • Comply with legal obligations

We may also send occasional marketing offers, but only with your consent.

5. Legal Grounds for Processing
We process your data based on:

  • Consent (e.g. for marketing)

  • Contractual necessity (to fulfill bookings)

  • Legitimate interests (e.g. improving our services)

6. Data Sharing
We only share your data with:

  • Our trusted drivers and dispatch partners

  • Service providers like website hosts or analytics tools

  • Authorities if legally required

7. Data Retention
We keep your personal data only as long as necessary for legal, accounting, or operational purposes.

8. Your Rights
You have rights under UK data law, including to:

  • Access your data

  • Correct or delete it

  • Object to processing

  • Withdraw consent

  • File a complaint with the ICO (Information Commissioner’s Office)

9. Contact Us
If you have any questions about this policy or your data, please contact:
📞 01733 808080
📍 7/9 Fengate, Peterborough
🌐 https://premiercarspeterborough.co.uk

10. External Links
Our website may link to external sites (e.g. Facebook). We are not responsible for their privacy practices.

11. Updates to This Policy
We may update this policy as needed. Please check this page regularly.



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